The home watch industry is poised to become one of the fastest-growing sectors in home services, and demand is only going up. With low startup costs and this rising demand, there's never been a better time to enter the market. Many regions have minimal competition, and where competition does exist, it's often from well-meaning neighbors who need more expertise to deliver the professional, reliable service homeowners truly need. This unique opportunity presents itself to establish your Home Watch Company as a trusted leader in the industry.
The awareness of home watch services is growing rapidly as seen by the recent coverage from the New Times and the Boston Globe. Forbes Magazine listed Home Watch as one of the fastest growing home services in 2024. Once seen as a favor provided by friendly neighbors, home watch is now recognized as an essential service. The need for trained, professionals to continue to grow awareness and meet the demand has never been greater!
The NAHB estimates the total count of second homes in the US was 7.15 million in 2020, accounting for 5.11% of the total housing stock. This represents the most recent data available. According to Pacaso, a leader in vacation home co-ownership, there are upwards of 10 million second homes in the US alone.
Home watch businesses are built on a recurring revenue model, offering significant advantages for long-term profitability. By providing regular services such as home monitoring, maintenance, and concierge offerings, these businesses generate steady, predictable cash flow. Furthermore, the high client retention rate and recurring revenue stream make the business highly appealing to potential buyers, ensuring a solid resale value. This combination of profitability and market appeal positions home watch businesses as an excellent opportunity for growth and investment.
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